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Before I get started on my new article I would like to apologize for not sending an e-zine out any sooner. I broke my hip just before Christmas and it has taken me a couple of months to recoup and get myself back on track. I hope you will enjoy this issue and a belated Happy New Year.

Out-of-home marketing used to be called "outdoor media." This is one of the oldest forms of advertising and it has changed dramatically. The great thing about this form of advertising is that it puts your message face to face with people. They can't turn off the TV or turn the page. It's just right there.

This form can include not only billboard ads, but ads on buses, taxis, kiosks, and on the movie screen at your local theaters. One really creative individual had their ad placed on the paper tray liners that the university cafeteria used. University students were their target market.

You can place you ad almost any place you can think of such as GPS-enabled golf carts, valet tickets, the sleeve that goes around a hot cup of coffee, ticket jackets for airline or bus tickets, cash envelopes at the bank, or hotel key cards. There are hundreds of places you see ads and you could place your message there.

Think about placing your ad in restrooms, on cars whose owners let businesses rent signs to place on their cars, and on those billboards that revolve with three different ads on the same billboard. Think of your local beauty salon and supply them with emory boards with your company's name on them to be handed out to customers.

I'm sure you get the picture and will start noticing where others have advertised now that you know. GreatOutdoorNetwork.com has the information and tools you need to get you started. They have how-to articles and detailed explanations of different types of out-of-home advertising. Also try advertickets.com.

7. Have a "pot of tea" card where the 10th or 12th pot of tea is free.

May 4-7, 2007
Specialty Tea Institute: Tea Certification Program, Long Beach, CA

June 3-5, 2007
Tea & Coffee World Cup, Geneva, Switzerland

June 9-11, 2007
Specialty Tea Institute: Tea Certification Program, Atlanta, GA

June 9-11, 2007
World Tea Expo, Georgia World Congress Center, Atlanta, Georgia

August 4-5, 2007
Rocky Mountain Tea Festival, Boulder, CO

If you have an event coming up and would like to be included in this listing, please Contact Me

We would like to hear from you. If you have any tips that you found helped you build a successful tea business, please submit a tip and we will publish it in a future Tea Business Success News. We will also give you a permanent link to your site.

Several emails have asked for a book with a to z steps in opening a tea business. I am writing an e-book with just that information. Look for information in furture e-zines.

I will soon be offering a Tea Seminar on how to open a tea business. It will be a two day affair and be held in Reno, hopefully in late Sept. or early Oct. Good time to visit Reno. Look for upcoming details.