Tea Business Plan
Building Profits
Keeping Expenses Down

A business plan is critical when opening a tea room and will help you to begin maximizing your profits. Keeping expenses down, especially startup costs, will give you extra cash later. It gives the business plan parameters needed to efficiently and effectively get you started.

Writing a business plan for the tea business you have envisioned will help you think through all aspects of your business and have you making a profit sooner than you expected. Making decisions now will save you money when you actually begin. After all, saving you money and building profit is what it’s all about!

Below is a summary of what a business plan is. Follow the links to the other sections to give you an ideea of what should be included in your own individualized plan.

Section I. Executive Summary

This is where you describe what your business will be like. Describe your market and how you plan to fill a need in that market. What type of business will you have and what will you focus on. Describe your competition. Here is an example:

Sally's Tea Cozy is in the start-up stage. The concept of a tea room has been explored and is presented here. There is a lack of tea rooms in Reno and Sally's Tea Cozy will be entering the market with limited competition. The closest tea room is in Incline Village at Lake Tahoe.

Section 2 Background Information The background information should include your Mission Statement, your business goals and objectives, and a general description of your business.

Section 3 Description of Products The description of products and services will include the features, benefits, and future of your proposed products and services.

Section 4 Management Structure and Organization The Management Structure and Organization section includes the form of ownership, personnel, organizational chart, and outside services and advisors.

Section 5 Marketing Plan The marketing plan includes market strategies, target markets, current and future trends, and marketing tactics.

Section 6 Financial Plan The financial plan section includes startup costs, cash flow projections, Sales and expenses estimates, and financial needs.

Section 7 Conclusion The conclusion will include a feasibility statement and and action plan.

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